Relocation Pitch: How to convince job candidates to relocate

Relocation Pitch: How to convince job candidates to relocate

Gonz Sánchez
min read


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Finding the perfect candidate for your company can be a challenge.
When you find an international candidate with the qualifications and perspective your team needs, overcoming logistical obstacles like relocation is crucial. 

The first step to secure your new hire is proposing the relocation. In this article, we cover important tips to encourage international candidates to consider relocating, including a pitch. 

Building a compelling Relocation Pitch

Several key factors influence an individual's decision to relocate for a job opportunity. Here are three essential elements to consider:

1. Cost-of-Living:

Highlight the financial advantages of working in your location.
According to cost comparison tools like Numbeo, an apartment in San Francisco is more than 4x the cost of one in Tallinn, Estonia. Gather data on the standard cost of living in your office’s city to show candidates the potential for savings and higher quality of life.

2. Lifestyle and community:

A significant life change like relocation can be daunting. 

Ease candidate’s anxieties by showcasing the positive aspects of your location. This could include sharing a list of local events, recommending restaurants and cafes, or even offering a comprehensive city guide.

3. Flexibility during transition:

Showing flexibility during the relocation process can be a decisive factor. 
International hires may require additional support adjusting to a new time zone, culture, and even a new language. Consider offering flexible scheduling to address time zone differences, or remote/work-from-home options to make settling into a new home easier.

Relocation pitch email template

This email template serves as a framework for a compelling email providing candidates with the information necessary to decide on relocating. Remember to personalize the template with specific details about your company and replace the listed benefits with your unique offerings.

Subject: An exciting opportunity at [Company Name]’s [City] office!

Dear [Candidate Name],

Thank you for your interest in the [Job Title] position at [Company Name]. We were impressed with your qualifications and are excited to offer you the position.

We would love for you to join our team in [City] as early as [Start Date]. Please find the details about the position and our relocation package and benefits below. 

Compensation and Benefits:

Base salary: [Amount]

Benefits package: [List key benefits, such as health insurance, stock options, or paid time off]

Relocation assistance: [Specify details of your relocation package, such as temporary accommodation or settling-in support]

Life in [City]:

To offer you a clearer picture of life in [City], we have created a city guide highlighting our favorite local attractions and amenities. Additionally, we have included some cost-of-living data to assist with your financial planning.

We understand that relocating for a new position is a significant decision. We are confident that [Company Name] offers a dynamic work environment, a competitive compensation package, and a supportive relocation program. 

We would be happy to schedule a call to address any questions you may have and discuss your needs in more detail.

We look forward to hearing from you soon.

Remember, this template serves as a foundation framework. Personalize it with your unique offer and clearly communicate the value proposition of the position and your company.  

Implementing these strategies will help you effectively attract and secure the best international talent, and build a diverse and successful team.

Jobbatical guarantees employers and talents full support throughout the entire relocation process, from immigration and settling-in to renewals. Request a free demo today.

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